Website design for orthodontists: one managed site, a page for every office
Website design for an orthodontic practice comes down to arranging pages so a parent or an adult can settle one thing at a glance: is this the office I meant, and where do I ask for a consult? We build the site and look after it each month. The practice writes its own words about its work.
Website design for orthodontists begins with the consult request
Everything a practice does in marketing ends on its own site. A searcher lands there from a Maps listing, a referring dentist's page or an ad, and the page has to answer which office, what hours, and how to ask. Good website design for orthodontists is mostly that and little more.
The managed site comes with the Gold plan of Organic Growth, and the pricing page lays out the other plans. A practice that already has a site can tell us on the first call and we will say what fits.
We set the wire first: office pages, a form and counting for calls and requests. After that, one adjustment a month, and a look at what the next month showed.
Pages on an orthodontic practice site and who each one serves
| Page of the practice site | Which visitor arrives there | What it lets them do |
|---|---|---|
| Home page for the practice | Anyone who typed the practice name or a broad search | Find the nearest office and reach the consult request form. |
| A page for each office location | A parent or adult searching by city or with near me orthodontist | See the address, hours and map link for that office, and ask for a consult there. |
| Page for referring dentist offices | The referring office, and the family it sent | Find where the practice is and how its front desk can be reached. |
| Page for parents choosing a practice | A parent comparing offices over a long stretch of reading | Find the practice's own words on money and coverage, where the practice chooses to put them. |
| Page for adult patients | An adult looking privately, for example orthodontist for adults | Read the practice's own words and reach the form without calling first. |
| Consult request form for the practice | Anyone ready to ask | Send contact details and a preferred office to the front desk. |
Six parts of a managed website for an orthodontic practice
- Locations
One page per office location
Address, hours, map link and the office's own wording. Layouts are built for the phone a parent is probably holding.
- Parents
A place for the practice's money and coverage answers
Families ask about cost and coverage before they call. We reserve the page, the headings and the navigation. The practice writes what it says there, in its own words.
- Form
A consult form that asks for contact details only
Name, a way to reach the family and a preferred office. A short line asks visitors to keep health details out of the message, because the form is not the place for them.
- Referral
Referring-office page
One page a referring dentist office can link to and a referred family can read before calling the practice.
- Counting
Counting consult requests from calls and forms
We count the calls and form sends that come from the site and from each ad, office by office. We count them; answering them is the practice's business.
- Upkeep
Monthly upkeep for the practice site
Changed hours, a new office page, a notice for a slow holiday week, broken links. Each is handled inside the monthly work, with no separate project fee.
What website design for an orthodontic practice leaves to the practice
Photographs are the practice's to supply, and we do not shoot them. Any picture should be one the practice owns, and none should show a patient. Names, x-rays and health details stay off the site, off the form and out of every review reply. Privacy law and platform health-ad rules are the owner's to read; we do not interpret them.
Ad accounts, listings and the logins around the site are opened in the practice's own name, and the practice holds them. Where the domain is registered gets settled on the first call.
A site that stands alone is only part of the picture. Pages here are written to agree with the Maps listing for each office, and with the supporting pieces described under content marketing. Ads then send people to the office pages, as in lead generation for practices.
How an orthodontist website gets built and kept up
Map the offices and the referring partners
We list every location, its hours and the referring dentist offices the practice wants on its referral page.
Draft the page list for each office
The practice sees the list before any writing starts: which pages exist for parents, for adults and for referring offices.
Write the pages for parents and adult patients
Drafts speak in plain marketing language. The practice adds its own wording about money, coverage and how its offices handle consults.
Set up the consult form and the counting
The form goes live with call and form counting in place, so the first month already shows where requests came from.
The practice reviews each office page
Nothing goes up until the person who approves for the practice has read it.
Read the site at the monthly visit
We look at which pages were used and which consult requests came in, then make a single adjustment before the next visit.
What the practice gathers before the site work starts
- Office names, addresses and hours for every location
- The domain the practice uses today, if any, and who holds its login
- Pages of the current practice site that should stay as they are
- The practice's own wording on money and coverage, if it wants that on the site
- Referring dentist offices the practice wants named on its referral page
- A person at the practice who approves each office page
- Pictures the practice owns that show no patient
The practice decides which titles and health-related wording appear anywhere on the site. We ask that everything be read by whoever handles that for the practice.
Questions from practice owners about website design
Does orthodontist website design cover every office?
Who holds the logins and the domain for the practice site?
Can the practice keep its current site and only add office pages?
Where do the practice's answers on cost and coverage go?
Does website management carry a contract?
Talk to us about website design for your orthodontic practice
Send the number of offices and whether the practice has a site today. The CEO takes the first call and points you to the plan that matches; the plans are on the pricing page.
Which office should carry the next full consult calendar?
Name the offices, the towns around them, whether parents or adult patients are the group you want more of, and any referring dentists whose families should land on a page of their own. A few loose lines are plenty, and nothing about an individual patient belongs here.
Ready to string the first wire?
The first call with our CEO sorts out which offices, which towns and which service lines lead the opening month.
The case drawn below is an illustration and nothing more.