Google Ads management for orthodontists, office by office
Google Ads is where a parent or an adult is already typing a search, and a practice can be one of the names on the page. We run Google Ads for orthodontic practices inside the practice's own account, one campaign per office to start, and report each month. We promise no number of requests.
How Google Ads fits the week of an orthodontic practice
The name is written Google Ads: two words, a capital G and a capital A. The ads appear above and beside the listings a searcher scrolls through, and the practice pays Google when the ads are used. That bill goes straight from Google to the practice, so it stays outside our invoice.
Google Ads suits the moment a family has already started looking. They type a city name or a near-me search, they compare two or three offices, and the one with a clear page and a working form gets the call. Paid ads and Maps work make the same office visible twice.
Think of the first campaign as a wire put in place before the monthly visits: set it carefully, then change one thing a month and read what comes back.
Searches an orthodontic practice can run Google Ads on
| Kind of search near the practice | What the family is sorting out | Page the ad opens |
|---|---|---|
| Near-me searches for an orthodontic office | The closest practice, as in near me orthodontist | The page for the nearest office |
| City-name searches for a practice's town | Choosing between local offices, for example orthodontist in orlando | The page for that town's office |
| Searches by adults for an adult practice | Privacy and comparison, as in orthodontist for adults | The adult page of the practice site |
| Searches about weekend hours at an office | Whether the office keeps those hours, such as orthodontist open on saturday near me | The hours block of the office page, only if the practice really has those hours |
| Searches from people who already have a practice | Not a prospect, as with braces colors | No ad; the phrase goes on the negative list for the practice |
Six Google Ads jobs at each orthodontic practice office
- Campaign
A search campaign for each office
Each location gets its own campaign and its own location settings, so a family near one office is sent to that office's page and not to another town's.
- Screening
Negative keyword list for the practice
Searches for jobs, schooling, products for the body, wax and food questions from people already in braces, and braces sold for other parts of the body are kept off the practice's ads.
- Schedule
Ad schedule that follows the consult calendar
The practice tells us which weeks have open consult slots and which are jammed. Spend moves with that calendar, including the early-summer and back-to-school rushes.
- Wording
Ad text written for parents and adults
Plain sentences that name the office and the next step. No promises about the work of the practice, no patient details, no comparison with named companies. The practice approves each version.
- Counting
Counting calls and form requests from the ads
Each consult request is counted by office and by campaign. We count calls; answering them is the front desk's business.
- Report
Monthly read for the practice owner
What the practice spent, which searches brought a request and what we will adjust next. One adjustment, read at the following visit.
Whose account the practice's Google Ads run in, and who pays Google
The Google Ads account is opened in the practice's own name and the practice holds the logins. If our work stopped, the account, its history and its negative keyword list would still belong to the practice.
Ad spend is paid to Google by the practice and is separate from our management fee, which is set by the number of platforms on the paid ads page. Some practices pair Google Ads with Bing Ads (Microsoft Advertising) or with Meta Ads (Facebook and Instagram), each as its own platform.
Neither ad copy nor a landing form needs patient names, photos, x-rays or health details. Privacy law and the health-ad and audience rules of each platform are the owner's to read; we do not interpret them.
How Google Ads for an orthodontist is started and read
Open or review the practice's own Google Ads account
If the practice has an account we read its history first. If not, it is opened in the practice's name with the practice holding the logins.
Set the counting for calls and forms at each office
This is the wire. Without it, a month of spend cannot be read office by office.
Build one campaign for one office
A single location first, with its own page and its own location settings.
Write ads for parents and adults, and open the office page
The practice reads the wording before anything runs.
Add negative keywords as the search report arrives
Searches that came from jobs, schooling or people with a practice already are screened out as they appear.
Make one adjustment at the monthly visit
We change one thing, such as the schedule or one office's settings, and read what the following month showed.
What the orthodontic practice brings to start Google Ads
- Each office's address, hours and the page its ads should open
- Logins for the practice's Google Ads account, or a person who can open one in the practice's name
- The monthly ad spend the practice has chosen, paid to Google
- Who at the front desk answers consult requests from calls and forms
- Wording the practice never wants in an ad
- The person who reads Google's health-ad policies for the practice
An ad or form that asks for a patient name or health detail has been built wrong. Tell us and we will remove it.
Questions from practice owners about Google Ads
Does Google Ads management for an orthodontic practice cover every office?
Will the ads promise anything about what the practice does?
Who sets the ad spend for the orthodontic practice?
Who reads the ads, parents or adults?
Can Google Ads run beside the practice's Maps listing?
Ask about Google Ads for your orthodontic practice
Tell us the offices you run and whether a Google Ads account exists today. The CEO takes the first call, and the management plans are listed on the pricing page.
Which office should carry the next full consult calendar?
Name the offices, the towns around them, whether parents or adult patients are the group you want more of, and any referring dentists whose families should land on a page of their own. A few loose lines are plenty, and nothing about an individual patient belongs here.
Ready to string the first wire?
The first call with our CEO sorts out which offices, which towns and which service lines lead the opening month.
The case drawn below is an illustration and nothing more.