Paid ads management for orthodontic practices
Paid ads for an orthodontic practice are placements that carry a parent or an adult from a search or a feed to an office page and a form. We build and run the campaigns in ad accounts the practice owns, count every call and form against the ad that produced it, and report what happened each month.
Where paid ads fit in the practice's monthly visits
Think of paid ads as one adjustment among many on a long run of monthly visits. The wire comes first: an account in the practice name, call and form counts, and an office page for the ad to land on. Only then does a campaign switch on, and only one thing about it changes per visit, so the next month can be read.
The fee depends on how many platforms run. One platform is the $895 plan, two platforms the $1,595 plan and all three the $2,295 plan, and ad spend never rides inside any of them. Clicks are paid to the platforms on their own bills, the way a lab bill stays between an office and its lab.
Ads speak to parents and to adult patients. The wording of every ad, and any title the practice uses about itself, belong to the practice and its state dental board, and each platform publishes its own rules for health-related ads that the owner reads before anything runs. We promise no ranking and no number of requests; what we promise is steady monthly work and a report. The pricing page lists all three plans.
Three platforms a practice can place ads on
- Search ads
Google Ads for the practice's nearby searches
Ads that appear when someone types a search like
near me orthodontist
. Each campaign points to the page for one office. The Google Ads page goes through the setup. - Search ads
Bing Ads (Microsoft Advertising) for the practice's other searchers
The same idea on Microsoft's search, built as its own account with its own counts, so the owner sees what that platform adds. Read the Bing Ads page for the details.
- Feed ads
Meta Ads (Facebook and Instagram) for parents and adult patients near an office
Here nobody is typing a search; the ad shows up in a feed with an office, a town and a form. Audience choices follow platform rules that the owner reads. More on the Meta Ads page.
How a practice's paid ads get built and read each month
Open the ad accounts in the practice name
The owner holds the logins, and we work inside the accounts with the access the practice gives. If the practice already has an account, we use it.
Put call and form counts on each office page first
Before a campaign runs, every office page counts calls and forms, so a consult request can always be traced to the ad behind it.
Write keyword and negative lists the owner can read
Keywords come from the searches an office wants; negative lists screen out jobs, schooling, products for the body and the wrong kind of braces. The owner sees both lists.
Draft ads for parents and adults and match each to an office
Each ad goes to the page of the office nearest the person searching, with its own hours and form. The owner approves wording before a campaign goes live.
Read the month and make one adjustment for the practice
The month-end note sets spend beside calls and forms. We then change a single thing, such as a keyword list or an office radius, and read the next month.
What an orthodontic practice agrees to before a campaign switches on
- Which offices get campaigns, and the radius around each location
- The consult requests the practice wants, by call or by form
- Who at the practice approves ad wording and page wording
- A monthly ad spend the owner sets in each platform
- The owner has read each platform's rules for health ads and for audiences
- Where a form request goes at each office, and who picks it up
Phone answering and call-back timing remain the practice's business. We count calls and do not promise how they are answered.
Paid ads next to a practice's search work and its calendar
Ads and search work share a page. A campaign that lands on a weak office page wastes the click, so most practices pair ads with Organic Growth or with a page per town from our team. The lead generation page shows how a call or a form becomes a consult request.
The calendar matters as well. An early-summer rush and a back-to-school rush can fill consult slots, while holiday weeks run slow; a jammed week and an empty one both happen. We adjust campaigns around the practice's own calendar, and the owner decides when to pause.
Questions about paid ads for an orthodontic practice
Who pays the platforms for a practice's paid ads?
The practice does, from its own ad account, and it sets the amount. We never handle the ad spend, and our invoice carries only the plan fee.
Who approves the wording of the practice's ads?
The owner. We draft the text, the practice reads it, and nothing goes live until it signs off. Ads carry no patient names, photos or health details.
Which platform should an orthodontic practice add first?
That depends on the offices and on what the practice already has. It is settled on the first call with our CEO, and a second platform can wait until the counts on the first one are readable.
Schedule a call about paid ads for your practice
Tell our CEO how many offices the practice runs and which platform it is curious about. The plans on the pricing page are laid out by number of platforms.
Which office should carry the next full consult calendar?
Name the offices, the towns around them, whether parents or adult patients are the group you want more of, and any referring dentists whose families should land on a page of their own. A few loose lines are plenty, and nothing about an individual patient belongs here.
Ready to string the first wire?
The first call with our CEO sorts out which offices, which towns and which service lines lead the opening month.
The case drawn below is an illustration and nothing more.