Orthodontist marketing that keeps every office, page and ad account in one picture
Orthodontist marketing has a lot of moving parts for a practice that only wanted a calendar of consult requests: Maps listings, a website, review requests, a few ad accounts, and a handful of referring dentists who send families along. Most owners end up with each part handled by a different person.
We are the agency that holds the parts together and reads them once a month. Marketing is all we sell. The practice stays in charge of how it presents itself, its titles and the words in its ads, which also answer to its state dental board.
What an orthodontist marketing company should be keeping track of
A parent deciding on an office rarely follows a straight line. A search such as braces near me
leads to a map, the map leads to a website, the website sits open for a week, a review gets read, and only then does the phone ring or the form get filled. Orthodontist marketing is the care of every stop on that route, and each stop belongs to a different tool.
Adults travel the same route in private, often at night, and they tend to read longer before they reach out. Referred families follow a more direct route: a dentist mentions the practice, the family types its name, and the Maps listing and the home page have to agree with each other. A company that works on only one stop leaves the others to chance.
The first sensible move is the plain one: set the wire. Listings correct, tracking in place, one page a parent can read. Then the monthly visit begins, with one adjustment at a time so the next month can tell us whether it helped.
Where orthodontist marketing spends its attention for an office or a group
| Kind of orthodontic practice | What the marketing leans on | What the monthly visit watches |
|---|---|---|
| A practice with a single office | One strong Maps listing, one readable office page and steady review requests | Whether calls and forms from the listing match the consult calendar |
| A group with several offices | A listing and a page for each office, kept consistent in name and hours | Which office produces consult requests and which one sits quiet |
| A practice that gets many referred families | A page for referring offices and links from those offices | Whether referred families land on a page that matches what the dentist said |
| A practice that gets mostly adult patients | Pages written for adults who read in private, often at night | Whether adult searches reach the practice or a neighbor |
Six parts of orthodontist marketing and how each one earns its place
- Maps
Maps listing for every office
The listing is often the first thing a parent sees. Hours, address and a working link to the office page are the minimum, and they are checked every month.
- Pages
A website page for each office and town
A page per office, plus pages for towns the practice serves, so the family sees the closest office and a way to ask for a consult.
- Ads
Paid ads for a practice, one platform or three
Ads on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), pointed at the same office pages. The ad accounts are in the practice's own name.
- Reviews
Review requests for the practice
A routine for asking families to write a review, and replies in the voice of the practice, carrying no names and no care details.
- Referrals
Referral links from dentists' offices
A page that referring offices can link to, and requests for a link on their own sites. The relationship stays between the practices; we only help with the page and the link.
- Report
A monthly report for the practice owner
Calls and forms by office, what we changed, what we plan to adjust next. A prediction is never in it.
Where orthodontist marketing stops and the practice takes over
We count calls; we do not answer them. A consult slot is the inventory of the practice, and a jammed week and an empty week both happen no matter how well the marketing runs. How soon a call-back goes out is a decision for the practice.
Ads and pages speak to parents and to adult patients. The health-ad rules, the age rules and the audience rules of each ad platform are for the practice to read, and we will not paraphrase them for you. Likewise, privacy law is for the owner and the owner's counsel: we keep patient names, photos, x-rays and care details out of every form, reply and ad, and that is the extent of what we say on the subject.
The calendar matters too: early summer and back-to-school weeks bring a rush of searches, holiday weeks are slow, and good orthodontist marketing repairs pages in the slow ones. For the search side, see /orthodontist-seo/ and /orthodontist-local-seo/.
How an orthodontist marketing company should sequence the first months
Read the practice's offices as they appear today
We look at each office's listing, page and ad account as a family would, noting what disagrees.
Install tracking for consult calls and forms
No change to a page or an ad is worth making until a call or a form can be traced back to its source.
Fix the listing and the office page together
Both are corrected in the same month, so that a parent moving from one to the other meets no contradictions.
Start the review request routine at the office
The office asks, in its own voice, and replies are written for the practice to approve and post.
Open one ad account at a time for the practice
Ads begin on a single platform, in the practice's own account, and the next platform waits until the first has been read for a month.
Hold the monthly visit with the practice owner
We choose a single adjustment, make it, and leave the rest alone until the next visit has something to say.
Questions to put to any orthodontist marketing company before you hire one
- Will the Maps listing, the website and the ad accounts for every office be opened in the practice's own name?
- Does the practice hold the logins to its listing, its ad accounts and its website?
- Is there a startup fee or a contract, and what happens to the work if the practice leaves?
- Will the company promise a ranking or a number of consult requests? An honest answer is no.
- Who writes the words about the practice, and who checks them against its state dental board?
- How are referring dentists' offices handled, and does the company contact them without the practice's say-so?
Our own answers: yes to the first two, no startup fee, no contract, and no promise of a ranking or a count. Prices for both offers are on the pricing page.
Questions about orthodontist marketing for a practice or a group
What does an orthodontist marketing company do that a general agency may not?
Can the work cover a group with several offices?
Do we have to run ads to hire an orthodontist marketing company?
Does the agency speak to referring dentists for the practice?
What about searches like orthodontist and dentist side by side?
orthodontist and dentistor
orthodontist appointment near me. Our job is that the practice's own listing and pages are part of that comparison.
Is there a contract for orthodontist marketing?
Bring your offices and your questions to a call with our CEO
Name the offices, the ad accounts you already have and the part of the calendar that worries you. We will match them to one of our two plans and leave the figures to the pricing page.
Which office should carry the next full consult calendar?
Name the offices, the towns around them, whether parents or adult patients are the group you want more of, and any referring dentists whose families should land on a page of their own. A few loose lines are plenty, and nothing about an individual patient belongs here.
Ready to string the first wire?
The first call with our CEO sorts out which offices, which towns and which service lines lead the opening month.
The case drawn below is an illustration and nothing more.