Meta Ads management for orthodontists and group practices
Meta Ads (Facebook and Instagram) reach people while they scroll, before they have typed a search. We run them for orthodontic practices inside the practice's own ad account, written for parents and adults near each office, and we report every month. We promise no number of consult requests.
Where Meta Ads (Facebook and Instagram) fit in an orthodontic practice's marketing
The platform name should always be written Meta Ads (Facebook and Instagram). It covers ads shown in Facebook and Instagram feeds, and the practice pays Meta for them on a bill that stays between the practice and Meta.
A search ad answers a family that has started looking. A feed ad can introduce an office to a parent or an adult who has not. It earns its place in the weeks before the early-summer and back-to-school rushes, and in slower holiday weeks when consult slots are open. Used well, Meta Ads (Facebook and Instagram) stand beside Google Ads for each office, and do not replace it.
The same wire-first habit applies. Counting is set before the first ad runs, then one adjustment a month, then a look at what the next monthly visit shows.
Search ads and Meta Ads (Facebook and Instagram) side by side for a practice
| Question for the orthodontic practice | Search ads on Google and on Bing Ads (Microsoft Advertising) | Meta Ads (Facebook and Instagram) |
|---|---|---|
| Who sees the ad near an office | Someone who typed a search | A parent or adult scrolling a feed near the office who may not have started looking |
| What the practice's wording does | Answers a search the family typed | Introduces the office to a family that is not searching yet |
| When it suits the consult calendar | When families search, including summer and back-to-school | Ahead of those rushes, and in slow holiday weeks |
| Where the family lands | The page for the office | The page for the same office |
| How the practice reads the month | Searches and consult requests | Reach, clicks and the requests that followed |
| Who reads the platform rules for the practice | The practice owner | The practice owner |
Six Meta Ads (Facebook and Instagram) jobs for an orthodontic practice
- Account
Ad account in the practice's name
The ad account and its page connections are opened under the practice, which holds the logins. If our work stopped, the account would stay with the practice.
- Audience
Audience set for parents and adults near each office
Location is drawn around each office. Audiences are parents and adult patients. The platform's rules on health ads and on who may be reached are the practice's to read.
- Creative
Ad wording and pictures the practice approves
Wording we draft and pictures the practice supplies. We do not shoot photos, and none may show a patient. Nothing names or compares another company.
- Landing
Office pages and forms for ad visitors
Each ad opens the page for its office, with a consult form that asks for contact details and never health details.
- Calendar
Calendar timing for the practice's rush weeks
The practice shares which weeks have open consult slots. Ads lean toward the early-summer and back-to-school rushes and ease off when slots are jammed.
- Report
Monthly read for the practice owner
Reach, clicks and consult requests by office, with the single adjustment we propose for the next monthly visit.
What Meta Ads (Facebook and Instagram) are not used for at a practice
No ad shows a patient, a name, an x-ray or any health detail. No ad makes a promise about the practice or compares the practice with a named company; families compare options on their own, and our work is to make sure the practice's own pages and Maps listing are part of what they read.
Ads speak to parents and to adult patients, and the practice reads the platform's rules on audiences and age. Privacy law and the health-ad rules of each platform are also the owner's to read; we do not interpret them.
Ad spend is paid to Meta by the practice and is separate from our monthly fee, which depends on how many platforms the practice runs on the paid ads page. A practice can pair Meta Ads (Facebook and Instagram) with Bing Ads (Microsoft Advertising).
How a month of Meta Ads (Facebook and Instagram) runs for an orthodontic practice
Open or review the practice's own ad account
If the practice has an account we read it first. If not, it is opened in the practice's name.
Set up counting for consult requests
The wire again: forms and calls are counted by office before any ad runs.
Choose one office and one ad to start
One location, one message for parents or adults, one office page.
The practice approves wording and pictures
Nothing runs until the approver at the practice has seen it.
Run the ad and leave it until the next visit
Changing three settings at once would hide which one mattered.
Read the month and make one adjustment
We compare reach and consult requests for that office, then change a single thing.
What the practice sends before office ads go live
- Address and hours for each office the ads will mention
- Logins for the practice's ad account, or a person who can open one in the practice's name
- Pictures the practice owns that show no patient
- Wording the practice does not want in any ad
- The monthly ad spend the practice has chosen, paid to Meta
- The person who reads Meta's policies for health-related ads on behalf of the practice
- The office page each ad should open
If an ad or a form asks for something about a patient, it was built wrong. Tell us and it comes out.
Questions from practice owners about Meta Ads (Facebook and Instagram)
Can an orthodontic practice run Meta Ads (Facebook and Instagram) together with search ads?
Who sees the ads, parents or adults?
Does the practice need its own page on the platform?
Will an ad show patient photos?
Does Meta Ads (Facebook and Instagram) replace Google Ads for the orthodontic practice?
Ask about Meta Ads (Facebook and Instagram) for your orthodontic practice
Tell us how many offices need ads and which platforms the practice runs now. The CEO takes the first call, and the plans for paid ads management are on the pricing page.
Which office should carry the next full consult calendar?
Name the offices, the towns around them, whether parents or adult patients are the group you want more of, and any referring dentists whose families should land on a page of their own. A few loose lines are plenty, and nothing about an individual patient belongs here.
Ready to string the first wire?
The first call with our CEO sorts out which offices, which towns and which service lines lead the opening month.
The case drawn below is an illustration and nothing more.