About Orthodontist SEO: marketing for orthodontic practices, and nothing else
Orthodontist SEO sells marketing to orthodontic practices. The orthodontics is the practice's business and stays there; our part is making sure a parent or an adult who goes looking can find an office, read a page and reach a form.
How the agency works with a practice
Our orthodontist SEO work follows the rhythm of a long run of adjustment visits. We set the wire first, which means tracking, listings and a readable page, and after that each monthly visit changes one thing. A change that shows nothing is still worth knowing, and it is easier to read when it was the only change.
Everything happens inside accounts that belong to the practice. The Maps listing, the ad accounts and the website sit in the practice's name, and we are guests with the access the owner grants. If the practice walks away, the accounts walk with it. We say plainly what we do not do: no promised rankings, no promised number of requests, no clinical writing and no answering of calls. The services page lists what we do carry.
Four habits the agency keeps with every practice
One adjustment at each monthly visit for the practice
A month with one change in it can be read. A month with six cannot, and the owner is left guessing which one counted.
Listings and ad accounts in the practice's own name
The owner holds the logins and can see every campaign and every listing edit. Our access is something the practice grants and can take back.
The owner approves wording before an office page or ad goes live
We draft; the practice reads and signs off. Review replies wait for the owner too, and carry no names, photos or health details.
A month-end report that covers each office
Calls and forms are counted from the first day, and the report sets them beside the work we did, with a group view and an office-by-office view.
Where the practice's decisions end and ours begin
A title the practice uses about itself, and the wording of its ads, belong to the practice and its state dental board. Privacy law and the ad platforms' health-ad rules are the owner's to read; we do not interpret them, and our forms and drafts carry no patient names or details. The contact page says what to have ready for a first call, and the pricing page shows what the plans cost.
The first call is with our CEO. After it, a practice usually hands over, or opens, its listings and ad accounts and tells us who approves wording. Here is what helps on the practice side.
What an orthodontic practice can have ready before the first month
- A list of every office, with its address and hours
- An owner who can add us as a manager on the practice's Maps listings
- The towns each office would like consult requests from
- Where each office wants form requests sent
- Who at the practice approves page and ad wording
- Any referring dentist offices the practice is glad to link with
- Which ad platforms the practice already has accounts on, if any
- One person at the practice who reads the month-end report
Two questions about working with Orthodontist SEO
Who writes the marketing copy for an orthodontic practice?
We draft pages, ads and review replies, and the practice approves each before it goes anywhere. Anything that explains braces or aligners is left for the practice to write in its own voice.
Does the agency speak for the practice about what it offers?
No. What an office offers, and how it describes itself, are the practice's to state. We point searchers to the practice's own pages and forms, and read the Organic Growth page if you want the full picture of the work.
Ready to string the first wire?
The first call with our CEO sorts out which offices, which towns and which service lines lead the opening month.
The case drawn below is an illustration and nothing more.